Financial Environment Business Development â€Myassignmenthelp.Com

Question: Discuss About The Financial Environment Business Development? Answer: Introduction Both IAS 36 and As 28 deals with the accounting for impairment of assets. As per this, all the tangible and intangible assets needs to be analysed and assessed at regular intervals for permanent write down in the value of the assets in case the indicators of impairment so exists. These factors can be categorised as internal or external factors. The ultimate idea behind the IAS is the assets should not be carried in the books at more than the recoverable value i.e., the higher of the value in use and the fair value of the asset less the cost of disposal.(Fay Negangard, 2017) The impairment loss is calculated by subtracting the recoverable value from the carrying value of the asset. Goodwill and other intangible assets having indefinite life are to be assessed annually through an impairment test. Moreover, in case the single asset is not able to generate revenue for the company on independent basis as compared to the other assets, then a group or class of assets known as the cash gene rating unit which is capable of generating the revenues independently needs to be analysed for impairment as a group. It is not that the impairment loss once provided in the books cannot be reversed but it can be done so post reassessment in the future period if the positive indicators exists. IAS 36 is applies on land and building, plant and machinery, goodwill, intangible assets, investment in subsidiaries or any other company, etc. It is not applicable on some of assets like financial assets, agricultural assets, assets in the nature of employee benefits, inventories, deferred tax assets and non current assets held for sale purposes. (Buchanan, et al.,) Recognition measurement of impairment loss For giving the effect f impairment in the books, the company needs to the periodic evaluation whether the assets needs to be impaired or not based on the indicators. In case the indicators do exist, the identification of the same alongwith the recoverable value needs to be done. There can be 2 types of indicators namely external and internal. External indicators generally include factors like assets carried in the books is higher than the market capitalization, or the market value of the assets has declined considerably or there is a negative change in the fashion, trend, preferences or technology in the market area or that the market rates of interest have increased. (Das, 2017) These are generally outside the scope of the company and affects the entire industry. Internal indicators include physical damage being done to the asset, excessive obsolescence to the asset condition or asset is lying idle and is being kept for sale or the asset is expected too give least economic performan ce or the investment is joint venture or subsidiary is more than the investees assets recorded in the books. The list of the above examples is not exhaustive and there can be many others. Besides impairment, the company also needs to reassess the depreciation policy, the method, the estimated useful life, etc so that the asset are appearing correctly. The recoverable value of the asset is the higher of the fair value less cost of disposal or the value in use of the asset, whichever is higher. The difference between the carrying value of the assets in the books and the recoverable value calculated above is recognised as impairment loss. Secondly, the recoverable value may be calculated for a single asset or a group of assets called the CGU. (Goldmann, 2016) The value in use if the present value of the future cash flows expected to be earned from the asset at a rate of interest. This generally has 2 components: Cash flows: The cash flows needs to be estimated keeping in mind aspects like uncertainity of the cash flows, illiquidity of the market, the time value of money while receiving those cash flows. Moroever, it should not include any major capital expenditure which the company is expecting to incur in the coming period.(Michaely Jacob, 2017) The other considerations include it should be realistic and based on the supportings and evidences based on the latest financial statements and in case the time period is large, the same should be extrapolated as per IAS. Rate of discount: the rate utilized here for the calculation should be pre tax rate as per the current market conditions and should include the uncertaininity or risk factor. (Mahapatra, et al., 2017) It should be the rate which the investor would have expected on investing in a particular project or the rate at which the funds would have been borrowed from the market to invest in the asset. In addition to the above considerations, the firm should also adjust its projections based on the deficiencies and differences as fiund in the previous years estimate for over or understatement of the projections. (J, 2016) The next factor is the calculation of the fair value less cost of disposal, which is the price at which the entity would have sold the asset at the arms length price to the willing and knowledgeable party. For finding this, the amount in the binding sale agreement or if the asset would have been sold in the active market can be used. If no other information is available then DCF technique can be used for the estimation. The cost of disposal should include all the direct costs related to the sale of the asset. (Meroo-Cerdn, et al., 2017) Based on the above inputs impairment loss is calculated and shown in the profit and loss account. Moreover, the future years depreciation also needs to be adjusted on a prospective basis. For goodwill, the amount once impaired cannot be reversed back in any circumstance whatsoever. Like impairment, the amount posted can also be reversed if trhe positive indicators do exist indicating the improved status of the asset. (Mahapatra, et al., 2017 As per the data given, in the books of Gali limited ended on 30th June, 2015, the impairment assessment needs to be done and fine china division has been identified as one of it CGU. (Goldmann, 2016) The carrying amount is as follows: In the case study, since the total fair value of the all the assets asset less cost of disposal is not provided, we are considering value in use ie., 645000 as the recoverable value of the entire CGU. Therefore, amount to be impaired arrives to (720000-645000) = 75000. Now the amount of 75000 needs to be allocated firstly to goodwill to the extent of 25000, and then to the other remaining assets. Therefore remaining impairment loss left to be apportioned is 75000-25000 = 50000. Inventory being a current asset held for sale does not comes in the ambit of impairment under IAS 36. The other workings of apportionment is below: Since the fair value less cost of disposal has been restricted for plant, the maximum amount uptill which the plant can be impaired is 465804 i.e., by 18196 and therefore the remaining 18195 would need to be apportioned across the other assets of the CGU. (Boccia Leonardi, 2016) The revised allocation summary is shown below: Thus, the final allocation of the impairment loss comes out to be Goodwill: 25000, Plant, 18196, Equipment 19504 and Fittings 12300. The journal entry to effect for the above impairment loss is mentioned below: Conclusion Th etpic of impairment depends a lot on the judgement and estimates therefore a proper supporting and working is important considering the various factors and inputs.(kabir, et al., 2017) All the assumptions taken by the management needs to be justified and properly disclosed in the financial statements such as: The basis of impairment taken and the amount of loss recognised and reversed; Impairment loss being recognised or reversed on the revalued assets in OCI; The quantum of reversal, the internal and external indicators leading to impairment; Other critical considerations and circumstances. References Boccia, F. Leonardi, R., 2016. The Challenge of the Digital Economy. Markets, Taxation and Appropriate Economic Models, pp. 1-16. Buchanan, B., Cao, C., Liljeblom, E. Weihrich, S., 2017. Taxation and Dividend Policy: The Muting Effect of Agency Issues and Shareholder Conflicts. Journal of Corporate Finance, Volume 42, pp. 179-197. Das, P., 2017. Financing Pattern and Utilization of Fixed Assets - A Study. Asian Journal of Social Science Studies, 2(2), pp. 10-17. Fay, R. Negangard, E., 2017. Manual journal entry testing : Data analytics and the risk of fraud. Journal of Accounting Education, Volume 38, pp. 37-49. Goldmann, K., 2016. Financial Liquidity and Profitability Management in Practice of Polish Business. Financial Environment and Business Development, Volume 4, pp. 103-112. J, G., 2016. Principles of Australian Contract Law. Australia: Lexis Nexis. kabir, H., Rahman, A. Su, L., 2017. The Association between Goodwill Impairment Loss and Goodwill Impairment Test-Related Disclosures in Australia. 8th Conference on Financial Markets and Corporate Governance (FMCG) 2017, pp. 1-32. Mahapatra, S., Levental, S. Narasimhan, R., 2017. Market price uncertainty, risk aversion and procurement: Combining contracts and open market sourcing alternatives. International Journal of Production Economics, pp. 34-51. Meroo-Cerdn, A., Lopez-Nicolas, C. Molina-Castillo, F., 2017. Risk aversion, innovation and performance in family firms. Economics of Innovation and new technology, pp. 1-15. Michaely, R. Jacob, M., 2017. Taxation and Dividend Policy: The Muting Effect of Agency Issues and Shareholder Conflicts. Review of Financial Studies, 30(9), pp. 3176-3222.

Overview Of The Global Airlines Industry Tourism Essay Example

Overview Of The Global Airlines Industry Tourism Essay This study identifies the concern environment and draws comparings of the air hose industry refering to states, India and China. An effort has been made to set forth the analyses of the wide macro-environment factors of the industry in footings of Political, Economic, Social, Technological, Environmental and Legal factors ( PESTEL ) . Apart from the above, the Five Forces analysis has been carried in order to measure the attraction of the industries and understand their possible for alteration. The Airline industry with relevancy to this study comprises of air transit which includes both scheduled and chartered flights but excludes air freight transit. The Focus of this study is to supply an lineation of the present environmental conditions in footings of the nature of the air hose industry, its construction, sketching the schemes employed by the participants in the air hose industry to prolong in tough economic environment and do an effort to calculate the future environmental conditions. Our premier justification to compare the industry from India and China lies in our belief that the two states would and likely are transforming the planetary economic system in the twenty-first Century. India and China have achieved growing which fared twice every bit much as the planetary economic system growing. A immense and demanding consumer category is besides forcing the economic system due norths and it is indispensable for the states to run into the aspirations of a demanding economic system. We will write a custom essay sample on Overview Of The Global Airlines Industry Tourism specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Overview Of The Global Airlines Industry Tourism specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Overview Of The Global Airlines Industry Tourism specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Overview of the Global Airlines Industry For the past two old ages, 2008 and 2009, Airline Industry was negatively affected by the economic downswing and the oil monetary value hiking. Now that the planetary economic system is demoing marks of recovery, demand for air travel is increasing from the old old ages down degrees. Battling the recessive consequence has non been easy as assorted steps like cutting costs ; cut downing capacity and increasing burden factor were adopted by the air hose companies globally. Global Airline industry reported grosss of USD 380.5 Billion in 2009, accomplishing a Compounded Annual Growth Rate ( CAGR ) of 2.5 % for the period 2005-2009 ( Datamonitor, Global Airlines Industry ) . The entire figure of riders in the Airline Industry for the twelvemonth numbered 2002.7 million and the Numberss are expected to turn at a CAGR of 5 % to 2551.5 million riders by terminal of 2014. Strong competition and supplier power characterizes the planetary air hoses industry. Even though there are big figure of purchasers, Product distinction is minimum and involves negligible shift costs. It besides leaves the bearer vulnerable to decrease in demand in the industry which is sensitive to the wider economic system. Supplier power in the planetary air hoses industry is strong as dependability and safety of the flights are critical. Entrances to the air hoses industry are restricted due to economic barriers. The up-front costs are immense and significant fiscal backup is required t o cover the initial costs and disbursals henceforth from at that place. Airline companies today are organizing confederation with other companies with the purpose to accomplish diversified web of operations, scale economic systems in footings of purchase of fuel, and even sharing of aircraft to cut down the power of the provider. Code sharing has risen as a phenomenon catching up in the Asia Pacific part of the universe where companies are organizing confederations with other bearers around the universe. Consolidation is a major chance for the participants in the air hose industry to increase their grosss, cost nest eggs and heighten competitory place. The planetary air hoses industry is projected to profit the service suppliers as there is a new client base in the present arising from the emerging economic systems which will fuel the growing of the industry and would see outgrowth of new participants giving more competition to the bing 1s. With continued and sustainable demand for air travel, Airline companies would see chances which would be consistent with the lifting aspirations of people. The Indian Aviation Story In the twelvemonth 2003, the whole universe celebrated the centennial twelvemonth of the powered flight. Indians had to wait for more than a decennary to see the first aircraft airborne from the Indian dirt. In the early December of the twelvemonth 1910, a group of people from Belgium and England came to India with several aeroplanes. The thought was to showcase the wonder of a winging object and to research concern chances from it. Airplanes were showcased after piecing its parts. The groups were able to hold a successful trip as their merchandises were good received and were brought in by the royalties in India. It was December fifteenth 1932 when the first flight in India taken off under the name of Tata Aviation , which subsequently went on to go Air India . Tata Aviation was started by JRD Tata after much protracted dialogues with the authorities of India. Finally, during 1953, an act of nationalising all the air hoses was passed in the parliament and Tata Aviation went on to go Air India which so served the international traffic. The Indian Airline industry has come a long manner today. In the twelvemonth 2009, Indian Airline industry grew by 9 % to make the value of USD 7 billion. It grew by 35.5 % to make a volume of 73.8 million riders. By 2014, it is forecasted to hold a value of USD 17.9 billion and volumes of 156.2 million riders. The Indian Airline industry experience growing even after seeing a period of diminution in 2008. While the growing rate of Indian Airlines industry was far better than that of China, The air hose industry in India could accomplish simply one tierces of gross when compared to the Chinese Airline industry. Like the planetary air hoses industry, Indian air hoses industry is characterized by strong competition and supply power, the purchasers being leisure travellers and concern travellers while fuel providers, aircraft makers and skilled employees as the cardinal providers. High Price sensitiveness due to merchandise distinction being minimum strengthens the power of the purchase rs. Supplier power is strong as air hoses enter into contracts with the providers and the industry lacks options or replacements. Price sensitiveness is high and handiness of alternate strengthens the purchaser power. The entryway into the market poses economic barriers as at that place needs to be solid fiscal back up to come in into this industry. Distributions and set uping webs and booking presence regionally are of critical importance for the success of a company. Competition in the Indian Airline industry is strong and has increased since the presence of the low cost bearers. Costss are the finding factor for air hoses as the Indian consumer today is more monetary value witting than of all time. Over the past two decennaries, the Indian Airline industry has experienced both stagnancy and unprecedented growing. The possible for growing in the Indian Airline industry remains strong as with monolithic population with turning incomes merely adds to the fact that the Airline Industry has a long manner to travel. Presently, merely 2 % of the Indian population prefers to wing by air. Between the twelvemonth 2003 and 2006, Indian Airlines industry s unfastened sky policy opened the floodgates for the reaching of new start up bearers which changed the face of the industry beyond acknowledgment. Liberalization in footings of leting the domestic bearers to travel international and leting the international bearers greater entree to the domestic market spurned the industry to accomplish dual digit growing. However, the addition in traffic increased the top line of the participants in the industry, but due to low borders, lower outputs, unequal airdrome substructure and deficiency of trai ned pilots and applied scientists saw many of the companies shed blooding with negative underside lines. As lifting oil monetary values in the twelvemonth 2008 injury air hoses all over the universe, Indian revenue enhancement systems made the affairs even worse as it added 60 % of entire costs. Carriers were left with no other alternate but to go through on the load to the clients who in bend chose alternate signifiers of transit taking to 10-12 per centum bead in traffic. A more positive environment is get downing to emerge as the Centre for Asia Pacific Aviation ( CAPA ) study suggests. Harmonizing to CAPA, the air hose industry is India is on the way of recovery as figures from the mid twelvemonth 2010 have suggested. Better runing environment, with gradual ascent of air space and land entree development, would merely assist bearers achieve faster turnaround and higher aircraft use. The possible prevarications in the Indian Airlines Industry with CAPA foretelling the industry holding 1000 planes from 400 in the present and 4 times increase in traffic from the current tendencies. The public presentation of the industry is forecasted to speed up and drive the industry to make positive value for the service suppliers every bit good as the clients. Environmental Analysis An appraisal of external macro environment can be carried out by analysing the Political, Economic, Social A ; Technological factors. These factors are beyond a company or an industry s controls and sometimes can present as menaces. Following are the PEST analysis for the Indian Airline Industry. Political Factor In India, Political intervention has effects of all the major industries. The air hose industry in general is really susceptible to the political environment of a state. A state with unstable political environment can do uncertainties in the heads of the traveller to go to that peculiar state. India in peculiar has had to travel through a batch in the recent old ages with mounting tensenesss with its western neighbors. The 26/11 terrorist onslaught on the fiscal capital of India has a profound impact on the air hoses industry. Another illustration of political factor doing jobs for the Airlines Industry in India lies in the corrupt province of personal businesss that lies in the disposal. Bribes have to be paid to obtain licences and licenses. Even late, one of the most respectable business communities in the universe, Mr. Ratan Tata complained about the corruptness job which discouraged him to get down his ain Airline Company. It was alleged that the civil air power curate had asked Mr. Tata a amount of INR 1.5 million as a payoff to give license to get down air services. State owned air hose companies suffer the most because of this job as due to political force per unit area, the authorities companies have to give particular consideration with regard to route choice, offering free seats to the curates etc. The province owned air hose companies can non stand up to the antediluvian Torahs, ordinances and trade brotherhoods which in yesteryear have held the province owned endeavors on ransom. Presently, In footings of Investment FDI of 100 % is allowed in the Airline Sector under the automatic path for Greenfield undertakings. Economic Factors Airline Industry is greatly impacted by the concern rhythms. It is considered a luxury to wing during the recession which so leads to cuts in disbursement finally taking to decrease in the air menus. During prosperity, People spend more and that leads to increase in air menus. Recent planetary recession has had a deep impact on all the major industries in the universe. Aviation Industry excessively had its ain portion of set dorsums. Corporate travellers were cutting back on travel which would salvage costs and leisure travellers had deferred their travel programs. Even a company like Citibank in India had to cut down its costs to increase its net incomes for which even the top directors were allowed merely to go by train. The loss of income due to economic factors forced the air hose companies to put to death the corporate restructuring plan which resulted in several employees being laid off. Turnaround clip, care costs, jet fuels costs, staff costs, benefits costs etc. are some of the disbursals which the air hose companies have to take into consideration while pricing their air tickets. Anything below these costs the company losingss which makes the company unsustainable in the industry/ Social Factors India, being a diverse state has people coming from different parts of the state with different civilization, linguistic communication, nutrient and penchants. Airline industry demand to understand this along with the fact that there are people with varied income group and their demands should be served consequently. India is a land of extremes with people coming from different walks of life. For illustration, a individual subscribing to Jain faith demands to be served a particular Jain nutrient and it could be kept in head that the individual sitting following to him can be a vegetarian. One of the finer illustrations can be drawn from South West Airlines which is a low frills air hoses which has created a niche for itself in that section. It has besides successfully augmented its selling mix scheme which has done admirations for it. Technological Factors Internet has opened avenues for the air hoses industry in a manner which could neer hold been comprehended. For Example, Jet Lite has introduced a service on its web site where it auctions few unreserved place on the flight one hebdomad prior to the going day of the month. About all air hose companies offer their services through the cyberspace. Right from booking the ticket to taking the place where one would prefer to sit on the flight. Apart from this, taking the nutrient from the bill of fare can besides be selected through the cyberspace. Another good illustration of the impact of engineering would be that of the Airport Authority of India, which with the aid of engineering was able to rent out its disused and fresh hangers to international air hoses thereby doing immense net incomes out of the same. Technology development helps cut down costs, saves clip and enhances service public presentation which is critical in a competitory industry like the Airlines industry. Porter s Five Forces Michael Porter introduced a model that theoretical accounts a sector or an industry as being influenced by five forces. This analysis has five-core element. These are 1. Dickering Power of Suppliers 2. New Entrants 3. Menace of Substitutes 4. Competitive Competition 5. Dickering Power of Customers Dickering Power of Suppliers Suppliers for the Indian Airlines industry like other locations around the universe every bit far as flight makers are concerned are really limited. Globally, Airbus and Boeing are the lone providers of aircraft which suit the industry demands. There is limited bargaining chance for the Airline Industry in India hence is a menace for the industry. New Entrants It was hard for a new participant to come in the Airline Industry in India. There were tonss of barriers to entry. Capital Investment to come in this industry is really high but Bankss have increased the possibilities to avail short term or long term loans with less involvement rate thereby increasing the menace of new entrants in the present markets. Menace of Substitutes International paths do non hold any menaces as there is barely any other signifier of executable transit available. However, Domestic travel can be competitory as high airfares encourage clients to look for options ways to acquire to their finishs. Rail A ; Road are likely the merely executable option available as they are merely economical for shorter distances. A client would prefer to go long distance via route or rail merely if the clip factor allows the client to take the option options. Competition Competition Competition within the industry is pretty intense at the minute as all the air hoses are competing for attract client by offering lower menus, rank privileges, free repasts on board and other extra benefits to catch the client from the rivals. Dickering Power of Customer Indian travellers are extremely monetary value medium. With handiness of many air hoses to take, cheaper monetary value difference might merely exchange the client to take from one air hose to another. Customers have some opportunity of bargaining in the domestic market as competition is intense in it whereas International paths gives less operations to deal.

Using Praxis Essay Samples To Write Your Masters Dissertation

Using Praxis Essay Samples To Write Your Master's DissertationThe use of Praxis essay samples has become increasingly common in many institutions that have developed an appreciation for essay writing. This particular method of research writing is highly efficient and well suited to the needs of any academic institution. There are several advantages to using a professional writing service over other more expensive methods of preparing an essay.When preparing an essay, it is important to consider several elements. One of these is to identify your topic or main focus. This will affect all your essays, as to what you write on is ultimately the subject of your research. The next most important factor is to know which of the countless essays for the same topic you could possibly choose. In order to get a rough idea of the topic, you can begin by reading some popular essays and choosing which ones you like the best.After this you need to consider your main topic. This is a large part of the essay. It should be the most important thing you want to cover. You can use this to determine how much information you can include in your topic and also how you will approach it.Next comes the writing of your main idea. Here again you will use various Praxis essay samples to guide you. If you are unsure of what the main idea of your essay should be then you may try a few. Or if you know how you want to proceed, you may use these examples as a rough guideline.Following your main idea, the rest of your essay will likely follow. Some examples of the material that you may add are anything from footnotes, to a conclusion, to acknowledgments. At this point you will want to keep your thoughts to a minimum as you will not need to keep typing everything up. The essay can take on a shorter length if you feel you have completed the first part. Finally the final part is usually the writing of your paper. You are given several Praxis essay samples to guide you here. Make sure you consult these examples before you actually start writing. You can read the examples over a period of time and develop a good idea of what you are doing.If you do your homework, you can complete such additional courses and then proceed to write your master's thesis. The practice will help you to better understand your essay and to avoid making mistakes along the way. Your essay should be an accurate reflection of you as a person and an honest account of your work, and when you choose to use Praxis essay samples you will stand out among the crowd.

The Dark Half by Stephen King essays

The Dark Half by Stephen King essays During the seventies, Stephen King wrote several stories under a pseudonym, Richard Bachman. Ten years later King incorporated the idea of a writer using a fake name in a novel called The Dark Half published by Penguin Books USA Inc. in 1989. It's the story of Thad Beaumont, a writer who lives in Ludlow, Maine. His "other" is George Stark, who writes crime novels about a killer named Alexis Machine. When it's learned that Thad Beaumont is really George Stark, he and his wife Elizabeth come up with a photo opportunity, a daylight burial of George. His tombstone at the local cemetery says it all: NOT A VERY NICE GUY. When he was 11, Thad Beaumont had to have surgery on his brain to remove what was thought to be a tumor. It turned out that the 'tumor' was something else. Thad is soon visited by Sheriff Alan Pangborn, asking questions about the mysterious murders that are going on. Somehow, Thads fingerprints are all over the crime scene. Pangborn soon learns why Thad had to have surgery when he was a kid and that he was twins. The unborn brother was absorbed into Thad and later removed from his skull when he was a boy. He had suffered from severe headaches, and it was originally thought to be a tumor causing them. Somehow, Stark resurrects himself and starts to kill everyone he believes is responsible for his "death".After Stark murders the people responsible for his death he makes contact with Thad. All Stark seems to want is for Thad to write another novel as his pseudonym, and he is going to go to any length to get him to do it. Thad experiences blackouts every now and then. Soon, he finds out that him and George share a telepathic bond. This explains how he can see George's murderous rampages, and how the two can telegraph pain to one another. This is a very good book that starts out a little too slow. The pace set at the start of the book doesn't really pick up like you might expect. As you start ...

The Five Big Reasons to Earn an MBA Degree

The Five Big Reasons to Earn an MBA Degree An Master of Business Administration (MBA) degree  is a type of business degree offered through business schools and graduate-level programs at colleges and universities. An MBA can be earned after you have obtained a bachelors degree or the equivalent. Most students earn their MBA from a full-time, part-time, accelerated, or executive program. There are many reasons people decide to earn a degree. Most of them are tied in some way to career advancement, career change, a desire to lead, higher earnings, or genuine interest. Lets explore each of these reasons in turn. (When youre finished, be sure to check out the three main  reasons why you shouldnt get an MBA.) Because You Want to Advance Your Career Although it may be possible to climb the ranks over the years, there are some careers that require an MBA for advancement. A few examples include areas of finance and banking as well as consultancy. Furthermore, there are also some companies that will not promote employees who do not continue or improve education through an MBA program. Earning an MBA does not guarantee career advancement, but it certainly doesnt hurt employment or promotion prospects. Because You Want to Change Careers If you are interested in changing careers, switching industries, or making yourself a marketable employee in a variety of fields, an MBA degree can help you do all three. While enrolled in an MBA program, you will have the opportunity to learn general business and management expertise that can be applied to nearly any industry. You may also get the chance to specialize in a particular area of business, such as accounting, finance, marketing, or human resources. Specializing in one area will prepare you to work in that field after graduation regardless of your undergraduate degree or previous work experience.   Because You Want to Assume a Leadership Role Not every business leader or executive has an MBA. However, it may be easier to assume or be considered for leadership roles if you have an MBA education behind you. While enrolled in an MBA program, you will study leadership, business, and management philosophies that can be applied to almost any leadership role. Business school may also give you hands-on experience leading study groups, classroom discussions, and school organizations.  The experiences that you have in an MBA program can even help you develop entrepreneurial capabilities that might allow you to start your own company. It is not uncommon for business school students to start their own entrepreneurial venture alone or with other students in their second or third year of an MBA program.   Because You Want to Earn More Money Earning money is the reason why most people go to work. Money is also the primary reason why some people go to graduate school to obtain more higher education. Its no secret that MBA degree holders tend to have higher earnings than people with a lesser undergraduate degree. According to some reports, average MBAs earn  50 percent more after earning their degree than they did before earning their degree. An MBA degree doesnt guarantee higher earnings - there is no guarantee for that, but it certainly wont hurt your chances of earning more than you do now.   Because You Are Truly Interested in Studying Business One of the best reasons to get an MBA is because you are truly interested in studying business administration. If you enjoy the topic and feel like you can increase your knowledge and expertise, pursuing an MBA for the simple sake of getting an education is probably a worthy goal.

Advertisement appeals as put forth by fowles Essay

Advertisement appeals as put forth by fowles - Essay Example The consumers develop resistance to the adverts of which the advertisement agencies try to use different appeals to reach out to the consumers. The level of penetration depends on the willingness of the consumer to listen or watch the advertisement appeals. Advertisement Appeals as Put Forth By Fowles According to Fowles (2) the advertisers make efforts to thwart the rational, guarded, doubtful clout acquired by the consumers when choosing the brands to buy. Most consumers develop a certain clout around their thinking which the advertisers try as much as possible to avoid. In doing so, the advertisers make effort to appeal to the consumers to prevent reacting without thinking but to pay attention to the fundamental ideas or information being passed through the adverts. This helps the advertisers to realize their main objectives in the advertisement campaigns. There is the utilization of the subliminal plea. This refers to the remarks which are directed to the conditions as well as th inking amongst the merchandisers. It is noted that most buyers and consumers are normally resistant to adverts or develop some form of opposition to the adverts. According to various studies most Americans are exposed to different forms of adverts which come in different media such as the televisions, radio, newspaper, billboards, and direct mails among other media. The consumers try their best to develop a filter in regard to which adverts to listen to or read or watch and which ones to ignore. The advertisers make efforts to be tactical in order to get access to the subconscious mind. Moreover, the advertisers make use of the personality appeal and the need to nurture. This is because there is a presumption that the character of consumers is unique. It also presumes that human beings have different range of unmet urges or desires which must be fulfilled through the advertisements aired over the media. There are appeals such as tenderness, ambitions, lust and susceptibility hence t hey seek resolution. By use of the personality appeal, these mental appeals must be met in order to be receptive to the advertisements being aired over the media. Nevertheless, it always difficult to penetrate through these unfulfilled desires of which other types of appeals must be used to supplement this form of appeal to the consumers. In addition, advertisers make efforts to appeal to the consumers by use of the exceptionally selected pictures of images. This is meant to trigger the shell of consciousness the consumers have developed. The images may be that of celebrities identified by the consumers, female models or very nice looking children. Some make use of the text while the majority makes use of the artwork. It is in the assumption that visual adverts are best appropriate for more primeval parts of the brain system. The consumers can easily be hooked when this form of appeal is combined with impression of satisfaction for stated intention. However, most adverts are always prejudged by the consumers with the type of content in the sense that majority tend to give the impression that if the consumers lack something, they have a solution or substitute for fulfilling their desires. Another form of appeal for most adverts that are aired over the media is the intense running force in the thoughts of the consumers. In line with this form of appeal is the creation of near permanent attachment to the products or services being merchandized. The identity of products, their producer, forms of packaging and the aims that are attached to its usage. The consumers have to be made aware of the most trivial details

Medical Terminology Essay Example | Topics and Well Written Essays - 500 words

Medical Terminology - Essay Example Yes, I think that written policies have to be adopted for using abbreviations considering patients' safety. The Stanford Hospital Medical Board has adopted an abbreviation policy which comprises a list of 'approved acronyms, abbreviations and symbols to guide documentation and interpretation of hand-written notes'. Apart from this, the policy also includes a list of 'dangerous abbreviations and symbols' that should not be used. Some vital features of the policy includes that medication names should not be abbreviated and that use of metric system is strongly recommended. Use of abbreviations, acronyms and symbols is acceptable when used for a valid reason and under proper circumstances. For instance, abbreviations can be standardized and developed by individual organizations. Abbreviations can be accepted when used for a published reference source. A list of acceptable abbreviations can be put forward and a proposal can be laid to individuals who work in a particular organization to use abbreviations, acronyms or symbols that are present in the list.