Dark Tourism in Prague Free Essay Example, 4000 words

With all the cultural vibes, Prague is preserved as a Historical Centre including magical bridges, cathedrals and gold tripped towers, church domes and Vltava River (Papathanassis, 2011). Prague is also known for its diversified values. The nightlife of the city is very famous in Europe as hotels, restaurants, clubs and travel trips provide another source of attraction. With all the architectural sites, the city offers some other features as music, art and nostalgic events (Humphreys & Nollen, 2002). Background/ Conceptual information Tourism is increasing as a global leisure activity that has various forms. There are different forms of travel in which various destinations are covered under tourism. It is a matter fact that there are various occurrences of natural disaster and battles that caused deaths, and great disaster has increased the interest of travellers to know the history. One type of tourism is â€Å"Dark Tourism†. In order to understand the phenomenon of the dark tourism it can be said that it is a visitation of those places that are related to death histories and tragedies occurred while dealing with the heritage of the humanity (Willis, 2011). We will write a custom essay sample on Dark Tourism in Prague or any topic specifically for you Only $17.96 $11.86/pageorder now It is getting popular because people are taking an interest, and the attention of the tourists is increasing the value of those places that are related to the death histories and battlefield. People are getting more curious to know about the death disasters (Willis, 2014). Dark tourism is also known as â€Å"thanatourism†, because both have same meaning but interpreted differently. Places that are related to the death related histories are included in dark tourism. Ntunda (2014) also described dark tourism by using different terms and that is â€Å"black spots† (Robinson, et al. , 2011). It can be defined as the gravesites needs commercial developments especially those sites where large number of people experience violent deaths that happened suddenly (Dalton, 2014). Different authors and researchers have described dark tourism with their understanding in which Dalton (2014) used â€Å"thanatourism† term instead of dark tourism (Dalton, 2014). He suggests that traveling to a location that has a history and symbolic encounters related to the death depends on the interest and motivation to collect the information about these sites. It means that people who travel to the dark sites go there to experience the aura of these places (Wilson, 2008). The literature on dark tourism simply suggest that as the trend for dark tourism is increasing, therefore, those cities and countries that have different tragic histories are more focusing on the maintenance of those sites (Hannam & Knox, 2010).

How the US Government uses the media to influence its...

How the US Government uses the media to influence its enemies The US Government, via several departments and agencies, uses the media to influence its enemies. This influence takes various forms and is used to accomplish different objectives depending on which part of the government is being used. In addition, there is a direct relationship between which part of the government is doing the influencing, who the â€Å"enemy† may be, and what kinds of media tactics are used. At a high level, the US Government’s media manipulation to influence enemies comes mostly from the Executive branch. Within this branch, the major players are the Military, the Whitehouse, and the CIA; although, other groups (like the FBI, Homeland Security, etc) also†¦show more content†¦We are now seeing this in unprecedented form with the way the Administration is dealing with France, Germany, and the UN with regard to taking military action against Iraq[2]. In addition, the â€Å"enemy† of the administration, based on the above given criteria, can also be parts of the American public. With Bush’s need for American support of the war, he surly chalks up war dissenters and negative press as the enemy and he tries in any way possible to use the media to influence these groups to support his war and his agenda. This is clearly evident from his repeated claims to the pubic and the international community: â€Å"You are either with us (the Administrat ion) or against us†[3]. Methods There are many ways in which the Whitehouse uses the media to influence its enemies. As for all politics, there is no simple way to cover all of the exact ways in which political agendas are carried out via the media. However, a subset of these methods could be generalized as follows: scare tactics, threats, spin, patriotism, national security, and humanitarianism. Again, this is by no means a complete list, but it doesn’t need to be because the objective is simply to show some of the ways in which the media serves as a conduit for accomplishing the Administration’s agenda with respect to influencing enemies. Scare tactics The Whitehouse Administration uses scare tactics to accomplish several goals. One of these goals is to increaseShow MoreRelatedIrregular Warfare Against Isis / Isil1415 Words   |  6 Pagesbriefly define the term Irregular Warfare and describe what ISIS/ISIL really is. Irregular Warfare is described as a violent struggle among state and non-state actors for legitimacy and influence over the relevant population(s). Irregular Warfare is a deviation from a traditional form of warfare where actors may use non-traditional methods such as guerrilla warfare, terrorism, sabotage, subversion, criminal activities, and insurgency for control of relevant populations. Irregular Warfare is consideredRead MoreEssay on Media Propaganda and Stereotypes1645 Words   |  7 Pagesand the propaganda that is being fed by the government and the media. Stereotypes steer individuals perceptions of a group of people in a certain way, usually negative, and generalize that opinion to all members of the group. Aware of the influence stereotypes have on peoples views, governments use stereotypes already imbedded in society as a propaganda tactic to persuade peoples thoughts, opinions and beliefs in order to benefit their cause. The media was used for disseminating stereotypes theRead MoreThe Book Thief And V For Vendetta1380 Words   |  6 PagesAutocracy in a government calls for rebellion due to the lack of control and corruption. As a result the many representations of significant values are elucidated in the novel ‘The Book Thief’ by Markus Zusak and the film ‘V for Vendetta’ by James McTeigue emphasising the concepts of totalitarianism and rebellion by subjected governments. ‘The Book Thief’ parallels with the contextual influences of the Nazi Party ruled by Adolf Hitler in the 1930s. Whereas ‘V for Vendetta’ draws a direct correlationRead MoreComparison of Media Propaganda Used During the Two World Wars1715 Words   |  7 Pagesthis essay I will be comparing the way propaganda was used during the World Wars, what was their aim and target audiences and how they affected civilian and military moral and more importantly how art and poster design was used to properly influence and imprint ideas and morals to the viewers. I will also compare how different design techniques were used in each war and how effective or ineffective they were in each case and what their common attributes were and in what way they were different. IfRead MoreCensorship And The Media Of Censorship1407 Words   |  6 Pagessolely revolve around leaks and personal intrusions from foreign entities. The advent of social media and cell phones have created new avenues for people to communicate and share information; The internet provides people a new and global way to spread information that can be considered worthy of censorship. Many people I know argue that censorship should not be commonplace in the media, in social media, or even in the entire Internet. Public’s right to privacy and censorship awareness is a very realRead MoreWar Againsts Iraq: The Media, Its Portrayal of the War and the Effect of Its Perspective1374 Words   |  6 PagesGaudreau When the US initiated the 2003 invasion of Iraq, it gave the justification that the Iraqi dictator, Saddam aided the perpetrators of the September 11 attack on United States soil. The Bush administration also accused Saddam of engineering a nuclear program and amassing destructive weapons. All the US justification and the entire war have been highly criticized on many fronts. The media has taken the lead on shaping public opinion on both sides of the war, that is, the US or rather North AmericaRead MoreOperation Desert Storm Was Viewed By Military Strategists1388 Words   |  6 Pagesweb and social media campaign ISIL is using to attract, recruit, and spread their rhetoric. DoD and coalition partners must work together to identify new technologies and partners to offensively and defensively control the information and intelligence of the U.S. and coalition partners. â€Æ' According to a Joint Force Quarterly article, the Islamic State of Iraq and the Levant (ISIL) has declared an Islamic caliphate, and its strategic objective is to expand the borders and influence of that caliphateRead MoreBush Speech Analysis1380 Words   |  6 Pagesthe international community and local Americans. This is particularly important because the incident attracted global media attention to America. It is imperative that the president takes advantage of this opportunity to gain support for America. In the speech, Bush purposefully emotes people globally to pre-justify the military actions he will take to ‘bring justice to our enemies’. In the speech, he said ‘Nor will we forget the citizens of 80 other nations who died with our own. Dozens of PakistanisRead MoreWar on Terror1421 Words   |  6 Pagescompletely a new term for me, and I could never figure how terrible it is. But then, experiencing and witnessing the feeling of losing the one you loved wh o was a victim of that disaster, I recognized that the world is no longer as safe as before. Today, not only America but also Britain, Spain, Indonesia†¦became the target of terrorists. The terror tissue is the most challenged thing for all the governments to solve. Even though after September 11, 2001, US has attacked and destroyed a lot terrorists’ basesRead MoreBush Speech Analysis1391 Words   |  6 Pagesthe international community and local Americans. This is particularly important because the incident attracted global media attention to America. It is imperative that the president takes advantage of this opportunity to gain support for America. In the speech, Bush purposefully emotes people globally to pre-justify the military actions he will take to ‘bring justice to our enemies’. In the speech, he said ‘Nor will we forget the citizens of 80 other nations who died with our own. Dozens of Pakistanis

Kate Chopins The Story of an Hour Essay - 560 Words

In Kate Chopin’s short story, â€Å"The Story of an Hour†, the author shows us the response of a young woman to her husband’s presumed death. Before the news, the widow, Mrs. Mallard, felt trapped in a situation she found to be inescapable. Her marriage made her feel as though her will wasn’t really her own, that she wasn’t really free. However, when the news of her husband’s death reaches her, she finally begins to feel that she has a chance to be free. nbsp;nbsp;nbsp;nbsp;nbsp; During her mingled exaltation and grief, it occurred to her that â€Å"[there] would be no powerful will bending hers in that blind persistence with which men and women believe they have a right to impose a private will upon a fellow-creature† (189). Although he only†¦show more content†¦In their minds, Mrs. Mallard was so elated at seeing her husband alive again that her heart couldn’t take it and she just died. In reality, I believe the renewed drive to live was crushed out of her at that moment, where she realized that her chance for a free life just wasn’t going to happen. nbsp;nbsp;nbsp;nbsp;nbsp;Josephine, Mrs. Mallard’s sister is a more traditional character for the particular time period in which this story was written. While she and Mrs. Mallard may not seem so different on the surface, at the heart of the matter she is almost a foil. Josephine expects her sister to make herself sick with grief over the loss of her husband. After all, is not a woman to live but for her husband? Or at least, that was according to most of the thinking at the time. Instead, Mrs. Mallard was â€Å"drinking in a very elixir of life† (190). She may have even been more healthy at that moment than she ever had with her husband. A person’s level of happiness has been known to affect health, after all. nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; nbsp;nbsp;nbsp;nbsp;nbsp;Chopin uses false hope to truly identify the character of Mrs. Mallard. Where she’d once been dreading a long life, she began to hope for it upon the death of her husband. However, when she finds out that her husband isn’t really dead, she loses the will for a long life and simply dies right there.Show MoreRelatedAn Analysis of Kate Chopins The Story of an Hour1150 Words   |  5 Pagesï » ¿ Kate Chopins The Story of an Hour is a perfect example of literature that glorifies the commonplace event: the story depicts a gigantic event in the life of its protagonist by using a minimalist economy of means. The opening sentence of The Story of an Hour carefully sets up the conclusion of the story. Chopin is working with such limited space here that it resembles more the crafting of a poem than a fictional narrative. We are told that Mrs Mallard was afflicted with heart trouble so greatRead MoreEssay on Kate Chopins The Story of an Hour537 Words    |  3 Pages In Kate Chopins short story quot;The Story of an Hour,quot; there is much hatred. The first hatred detected is in the way that Louise reacts to the news of the death of her husband, Mr. Mallard. Before Louises reaction is revealed, Chopin turns to how the widow feels by describing the world according to her outlook of it after the bad news. Louise is said to quot;not hear the story as many women have heard the same.quot; Rather, she accepts it and goes to her room to be alone. Now the personRead MoreSymbolism In Kate Chopins The Story Of An Hour1013 Words   |  5 PagesWhile most of Kate Chopin’s short stories were well received, â€Å"The Story of an Hour† was originally rejected by publishers until 1894 when Vogue decided to publish the short story. However after her death most of Chopin’s work was forgotten, that was until the 1950s when her work again was recognized as insightful and moving, setting into motion a Kate Chopin revival which was both successful and remarkable (Biography). â€Å"The Story of an Hour† focuses on the liberation and new found freedom of a newlyRead MoreKate Chopins The Story of an Hour Essay803 Words   |  4 PagesIn Kate Chopin’s â€Å"The Story of an Hour† allows one to explore many ironic instances throughout the story, the main one in which a woman unpredictably feels free after her husband’s assumed death. Chopin uses Mrs. Mallard’s bizarre story to illustrate the struggles of reaching personal freedom and trying to be true to yourself to reach self-assertion while being a part of something else, like a marriage. In â€Å"The Story of an Hour† the main character, Mrs. Mallard, celebrates the death of her husbandRead MoreCriticism In Kate Chopins The Story Of An Hour830 Words   |  4 Pagesintroduction to any other writer with this kind of writing style to verify my assertion of Kate Chopin’s work, nonetheless Chopin does a brilliant job of exhibiting her Creole background in her work coherently. Although many may argue that modern feminism has taken a new meaning compared to its’ early beginnings. Chopin exhibited a hint of feminism through characters like Clarisse and Mrs. Mallard. In The Story of An Hour, Chopin crafted Mrs. Mallards Character as woman who seem to yearn for freedom to theRead MoreKate CHopins Story of an Hour Essay1271 Words   |  6 Pages In Kate Chopins Story of an Hour the author portrays patriarchal oppression in the institution of marriage by telling the story of one fateful hour in the life of a married woman. Analyzing the work through feminist criticism, one can see the implications of masculine discourse. Mrs. Mallards medical diagnosis is an example of the male-dominated society in which she lives. They are able to tell her that she indeed has a heart condition, but are unable to treat her effectivelyRead MoreEssay on Kate Chopins The Story of an Hour655 Words   |  3 PagesKate Chopins The Story of an Hour In â€Å"The Story of an Hour† by Kate Chopin, the author depicts how someone can be trapped in an unproductive and unsatisfying reality because of other’s thoughtlessness, exploitation, and domination. When combined with the contemporary society’s belief, presumably the later half of the 19th century, a further understanding of Chopin’s thoughts and feelings can be realized. Mrs. Louise Mallard, the victim and messenger of this story, is the image of such aRead MoreEssay on Kate Chopins The Story of an Hour911 Words   |  4 Pages Women should be powerful, beautiful and intelligence. Nevertheless, women in the eighteenth century were portrayed as servants did not have any say in anything just like the story of an hour by Kate Chopin, where even in a good marriage you could not do the things you wanted to do. What if their husbands died what would come of them? How would they feel? And the irony of gaining freedom but losing everything? In the eighteenth century, Women were portrayed as powerless beneath the men becauseRead More Irony in Kate Chopins The Story of an Hour Essays1295 Words   |  6 PagesIrony in Kate Chopins The Story of an Hour A very dull and boring story can be made into a great story simply by adding in something that is unexpected to happen. When the unexpected is used in literature it is known as irony. An author uses irony to shock the reader by adding a twist to the story. The author of â€Å"The Story of an Hour† is Kate Chopin. Her use of irony in the story is incredibly done more than once. Irony is thinking or believing some event will happen but in return the unexpectedRead MoreThe Story of a Widow in Kate Chopins The Story of an Hour Essay840 Words   |  4 Pagespersistence with which men and women believe they have a right to impose a private will upon a fellow-creature.† Kate Chopin’s â€Å"The Story of an Hour† is the story of a woman’s reaction to the news of her husband’s passing. Mrs. Louise Mallard is a young woman most would conclude to be saddened by the passing of her husband. Yet it is in that very moment we find her true feelings. Kate Chopin was born Katherine O’Flaherty on February 8, 1850 in St. Louis Missouri. She was the only child born to her

Music Effect On The Brain - 896 Words

Music affects the brain in many different ways. What would our world be like without music? Music has a direct path to our brain. It is a very big part of our daily lives. Everywhere a person goes, they hear music. Music affects chemicals in the brain that affect our emotions. Different types of music affect the brain differently. Music can be used in therapy to help a person with emotional problems. Music is even part of every country on earth. Humans are a musical species. Music has a major importance on the way we think and act. It affects and almost controls chemicals in the brain that control and affect our emotions. It affects chemicals such as melatonin, oxytocin, serotonin, etc. Melatonin may increase the production of†¦show more content†¦They have grown together since the beginning of time. Music affects the brain’s chemistry in ways we are only beginning to comprehend. Through extensive research, it has been found that different types of music influen ce the brain differently. When a person is feeling upset or sad, they may listen to music with a similar tone as their mood. This can help them deal with the emotions that they are feeling. When people want to feel excited or when they are at a party, they may listen to music such as rock or electronic music because it is faster. It raises their heartbeat and gets their feet moving. People listen to relaxing music while they are doing tasks such as homework or taking an exam. Certain music such as rock and techno affect two different chemicals in the brain. â€Å" Rock music was shown to cause decreased prolactin... a hormone associated with feeling good.†(Levitin 99) â€Å"Techno music increased levels of plasma norepinephrine (NE), a growth hormone.†(Levitin 99) People listen to music to feel happy, sad, or angry. It just depends on the mood they are in that day. Music is used in many ways. It is even used in types of therapy. Music therapy has helped ma ny people reach their goals and overcome obstacles. â€Å"The American Music Therapy Association defines music therapy as â€Å"the clinical evidence-based use of music interventions to accomplish individualized goals.†Ã¢â‚¬  (Taylor) A lot of people have ADHD and by using a BMT activating file 20 minutes

Clothing and Zara Free Essays

Customer-Based Brand Equity (CBBE) (Keller, 2008) Salience Zara is a well-known and ranked number one clothing brand in Spain, and it is the brand chain store of the Inditex Group owned which ranked number three in the world (INDITEX Group, 2012). Zara used fast fashion model – limited and variety. Zara resist a trend within the worldwide industrial- product manufacturing in low-cost area. We will write a custom essay sample on Clothing and Zara or any similar topic only for you Order Now That prove its product has a certain quality. Related to fast fashion, Zara has asserted that it only needs 2 weeks time to design and develop a new product on store shelves. Moreover, the main work like design, production and delivery are proceeding in Spain and via it business model system, Zara can directly know which type of the goods are popular and almost sold out in a short period of time, and the types of the undesirable goods. It can easily to know the buying behaviors of the customers and can control the amount of the product. E. g. colorful cloths are desirable and almost sold out, the designer/factory can use this information to design/produce more types of colorful cloths via the system. Or the colorful cloths are undesirable then the designer/factory may stop to design/produce the similar cloths directly. It lead Zara’s product are low cost, low storage, low price, fast design, variety types and more flexible. Performance Refer to resist product manufacturing in low-cost area that the products of Zara must have a certain quality. Although there have many similar competitors such as HM, Forever 21, etc in the market. Zara insist the mass production processes retain in Spain and Europe (Figure. ) rather than in Asia area, it proves the product is reliability, durability and serviceability. Zara is not easy replace by the competitors due to produce in Europe which is more durable than produce in Asia country (Figure. 3). In addition, related to fast fashion, the design is creative, especially and diversified. The price is valuable as a result of the change of the design is faster and variety as well as limited amount, the chance of the customers buys or wears sa me clothe are declined. Figure. 2- a tag of Zara’s cloths show Figure. – a tag of HM’s cloths show â€Å"Make in Morocco† â€Å"make in China† Imagery Zara is a fashionable and particular brand of fashion family clothing, which composes with the design and the retail of fashionable clothes for kids, men, young girl and women (Zara, 2012). The target consumer is young people with higher income and high education level, mainly 20-35 year-old customer, they have higher awareness in fashion and have spending ability, but lack the ability on buying a product of high-class luxury brand. Zara provide inexpensive products frequently to meet this population’s needs. It has four product lines, kids for children; Men for boy and men; Trf for lady and girls; women for middle class women and office lady. Also, customers would regular to search the new products in the store to ensure they can buy the favorable products themselves due to fast fashion model. Judgment Refer to the fast fashion, Zara rarely promote discount strategy. It only has 1-2 time of regular on sales. Also, the products are limited and variety, if the consumers who haven’t buy the products at the first time, a risk of they can not buy afterward will exist. Therefore, the consumer will buy quickly when they unable to wait until the end of the season or the regular on sales. That is utilizing the mentality of consumers, it lead the goods of the company almost sold out within a short period of time, only a small quantity of unpopular products remain at the end of the season or the regular on sales. Feelings Zara is a middle class level fashion brand, the target consumer is young people with higher income and high education level, and they have higher awareness in fashion and have spending ability, but lack the ability on buying a product of high-class luxury brand Zara provide cheap products frequently to meet the needs of this population. Also, Zara’s customers have owned self-respect and social approval, because of the street style are popular in the western, many well-known international odels and stars are becomes the customers of Zara, even Michelle Obama (the wife of the President of the United States) ((Figure. 4) and Kate Middleton ( the Princess of British) (Figure. 5)are buying Zara’s clothing. Figure. 4- Michelle Obama wears Figure. 5- Kate Middleton wears Zara’s cloths Zara’s cloths Resonance The impression of Zara is fast fashion. It supplies a limited amount of a variety of clothing, it lead a concept â€Å"When a thing is scarce, it i s precious. † Also, it makes fashionable be the sense of community. Zara advocates the design of the products can satisfy the targeting customer’s needs and demands. It lead customers always buy luxury fashion style clothing via an affordable price. According to below (Figure. 6) and (Figure. 7) are related the profit of Zara in 2011 and 2010. It shows that the profit in 2011 is more the 2010. And (Figure. 8), it show the profit is continuously increase from 2006 to 2010. All figures mean the profit increase included new buy and re-buy. Zara has built a relationship with the customers and they would regular to search the new products in the store. How to cite Clothing and Zara, Essay examples

Clothing and Zara Free Essays

Customer-Based Brand Equity (CBBE) (Keller, 2008) Salience Zara is a well-known and ranked number one clothing brand in Spain, and it is the brand chain store of the Inditex Group owned which ranked number three in the world (INDITEX Group, 2012). Zara used fast fashion model – limited and variety. Zara resist a trend within the worldwide industrial- product manufacturing in low-cost area. We will write a custom essay sample on Clothing and Zara or any similar topic only for you Order Now That prove its product has a certain quality. Related to fast fashion, Zara has asserted that it only needs 2 weeks time to design and develop a new product on store shelves. Moreover, the main work like design, production and delivery are proceeding in Spain and via it business model system, Zara can directly know which type of the goods are popular and almost sold out in a short period of time, and the types of the undesirable goods. It can easily to know the buying behaviors of the customers and can control the amount of the product. E. g. colorful cloths are desirable and almost sold out, the designer/factory can use this information to design/produce more types of colorful cloths via the system. Or the colorful cloths are undesirable then the designer/factory may stop to design/produce the similar cloths directly. It lead Zara’s product are low cost, low storage, low price, fast design, variety types and more flexible. Performance Refer to resist product manufacturing in low-cost area that the products of Zara must have a certain quality. Although there have many similar competitors such as HM, Forever 21, etc in the market. Zara insist the mass production processes retain in Spain and Europe (Figure. ) rather than in Asia area, it proves the product is reliability, durability and serviceability. Zara is not easy replace by the competitors due to produce in Europe which is more durable than produce in Asia country (Figure. 3). In addition, related to fast fashion, the design is creative, especially and diversified. The price is valuable as a result of the change of the design is faster and variety as well as limited amount, the chance of the customers buys or wears sa me clothe are declined. Figure. 2- a tag of Zara’s cloths show Figure. – a tag of HM’s cloths show â€Å"Make in Morocco† â€Å"make in China† Imagery Zara is a fashionable and particular brand of fashion family clothing, which composes with the design and the retail of fashionable clothes for kids, men, young girl and women (Zara, 2012). The target consumer is young people with higher income and high education level, mainly 20-35 year-old customer, they have higher awareness in fashion and have spending ability, but lack the ability on buying a product of high-class luxury brand. Zara provide inexpensive products frequently to meet this population’s needs. It has four product lines, kids for children; Men for boy and men; Trf for lady and girls; women for middle class women and office lady. Also, customers would regular to search the new products in the store to ensure they can buy the favorable products themselves due to fast fashion model. Judgment Refer to the fast fashion, Zara rarely promote discount strategy. It only has 1-2 time of regular on sales. Also, the products are limited and variety, if the consumers who haven’t buy the products at the first time, a risk of they can not buy afterward will exist. Therefore, the consumer will buy quickly when they unable to wait until the end of the season or the regular on sales. That is utilizing the mentality of consumers, it lead the goods of the company almost sold out within a short period of time, only a small quantity of unpopular products remain at the end of the season or the regular on sales. Feelings Zara is a middle class level fashion brand, the target consumer is young people with higher income and high education level, and they have higher awareness in fashion and have spending ability, but lack the ability on buying a product of high-class luxury brand Zara provide cheap products frequently to meet the needs of this population. Also, Zara’s customers have owned self-respect and social approval, because of the street style are popular in the western, many well-known international odels and stars are becomes the customers of Zara, even Michelle Obama (the wife of the President of the United States) ((Figure. 4) and Kate Middleton ( the Princess of British) (Figure. 5)are buying Zara’s clothing. Figure. 4- Michelle Obama wears Figure. 5- Kate Middleton wears Zara’s cloths Zara’s cloths Resonance The impression of Zara is fast fashion. It supplies a limited amount of a variety of clothing, it lead a concept â€Å"When a thing is scarce, it i s precious. † Also, it makes fashionable be the sense of community. Zara advocates the design of the products can satisfy the targeting customer’s needs and demands. It lead customers always buy luxury fashion style clothing via an affordable price. According to below (Figure. 6) and (Figure. 7) are related the profit of Zara in 2011 and 2010. It shows that the profit in 2011 is more the 2010. And (Figure. 8), it show the profit is continuously increase from 2006 to 2010. All figures mean the profit increase included new buy and re-buy. Zara has built a relationship with the customers and they would regular to search the new products in the store. How to cite Clothing and Zara, Essay examples

Financial Environment Business Development â€Myassignmenthelp.Com

Question: Discuss About The Financial Environment Business Development? Answer: Introduction Both IAS 36 and As 28 deals with the accounting for impairment of assets. As per this, all the tangible and intangible assets needs to be analysed and assessed at regular intervals for permanent write down in the value of the assets in case the indicators of impairment so exists. These factors can be categorised as internal or external factors. The ultimate idea behind the IAS is the assets should not be carried in the books at more than the recoverable value i.e., the higher of the value in use and the fair value of the asset less the cost of disposal.(Fay Negangard, 2017) The impairment loss is calculated by subtracting the recoverable value from the carrying value of the asset. Goodwill and other intangible assets having indefinite life are to be assessed annually through an impairment test. Moreover, in case the single asset is not able to generate revenue for the company on independent basis as compared to the other assets, then a group or class of assets known as the cash gene rating unit which is capable of generating the revenues independently needs to be analysed for impairment as a group. It is not that the impairment loss once provided in the books cannot be reversed but it can be done so post reassessment in the future period if the positive indicators exists. IAS 36 is applies on land and building, plant and machinery, goodwill, intangible assets, investment in subsidiaries or any other company, etc. It is not applicable on some of assets like financial assets, agricultural assets, assets in the nature of employee benefits, inventories, deferred tax assets and non current assets held for sale purposes. (Buchanan, et al.,) Recognition measurement of impairment loss For giving the effect f impairment in the books, the company needs to the periodic evaluation whether the assets needs to be impaired or not based on the indicators. In case the indicators do exist, the identification of the same alongwith the recoverable value needs to be done. There can be 2 types of indicators namely external and internal. External indicators generally include factors like assets carried in the books is higher than the market capitalization, or the market value of the assets has declined considerably or there is a negative change in the fashion, trend, preferences or technology in the market area or that the market rates of interest have increased. (Das, 2017) These are generally outside the scope of the company and affects the entire industry. Internal indicators include physical damage being done to the asset, excessive obsolescence to the asset condition or asset is lying idle and is being kept for sale or the asset is expected too give least economic performan ce or the investment is joint venture or subsidiary is more than the investees assets recorded in the books. The list of the above examples is not exhaustive and there can be many others. Besides impairment, the company also needs to reassess the depreciation policy, the method, the estimated useful life, etc so that the asset are appearing correctly. The recoverable value of the asset is the higher of the fair value less cost of disposal or the value in use of the asset, whichever is higher. The difference between the carrying value of the assets in the books and the recoverable value calculated above is recognised as impairment loss. Secondly, the recoverable value may be calculated for a single asset or a group of assets called the CGU. (Goldmann, 2016) The value in use if the present value of the future cash flows expected to be earned from the asset at a rate of interest. This generally has 2 components: Cash flows: The cash flows needs to be estimated keeping in mind aspects like uncertainity of the cash flows, illiquidity of the market, the time value of money while receiving those cash flows. Moroever, it should not include any major capital expenditure which the company is expecting to incur in the coming period.(Michaely Jacob, 2017) The other considerations include it should be realistic and based on the supportings and evidences based on the latest financial statements and in case the time period is large, the same should be extrapolated as per IAS. Rate of discount: the rate utilized here for the calculation should be pre tax rate as per the current market conditions and should include the uncertaininity or risk factor. (Mahapatra, et al., 2017) It should be the rate which the investor would have expected on investing in a particular project or the rate at which the funds would have been borrowed from the market to invest in the asset. In addition to the above considerations, the firm should also adjust its projections based on the deficiencies and differences as fiund in the previous years estimate for over or understatement of the projections. (J, 2016) The next factor is the calculation of the fair value less cost of disposal, which is the price at which the entity would have sold the asset at the arms length price to the willing and knowledgeable party. For finding this, the amount in the binding sale agreement or if the asset would have been sold in the active market can be used. If no other information is available then DCF technique can be used for the estimation. The cost of disposal should include all the direct costs related to the sale of the asset. (Meroo-Cerdn, et al., 2017) Based on the above inputs impairment loss is calculated and shown in the profit and loss account. Moreover, the future years depreciation also needs to be adjusted on a prospective basis. For goodwill, the amount once impaired cannot be reversed back in any circumstance whatsoever. Like impairment, the amount posted can also be reversed if trhe positive indicators do exist indicating the improved status of the asset. (Mahapatra, et al., 2017 As per the data given, in the books of Gali limited ended on 30th June, 2015, the impairment assessment needs to be done and fine china division has been identified as one of it CGU. (Goldmann, 2016) The carrying amount is as follows: In the case study, since the total fair value of the all the assets asset less cost of disposal is not provided, we are considering value in use ie., 645000 as the recoverable value of the entire CGU. Therefore, amount to be impaired arrives to (720000-645000) = 75000. Now the amount of 75000 needs to be allocated firstly to goodwill to the extent of 25000, and then to the other remaining assets. Therefore remaining impairment loss left to be apportioned is 75000-25000 = 50000. Inventory being a current asset held for sale does not comes in the ambit of impairment under IAS 36. The other workings of apportionment is below: Since the fair value less cost of disposal has been restricted for plant, the maximum amount uptill which the plant can be impaired is 465804 i.e., by 18196 and therefore the remaining 18195 would need to be apportioned across the other assets of the CGU. (Boccia Leonardi, 2016) The revised allocation summary is shown below: Thus, the final allocation of the impairment loss comes out to be Goodwill: 25000, Plant, 18196, Equipment 19504 and Fittings 12300. The journal entry to effect for the above impairment loss is mentioned below: Conclusion Th etpic of impairment depends a lot on the judgement and estimates therefore a proper supporting and working is important considering the various factors and inputs.(kabir, et al., 2017) All the assumptions taken by the management needs to be justified and properly disclosed in the financial statements such as: The basis of impairment taken and the amount of loss recognised and reversed; Impairment loss being recognised or reversed on the revalued assets in OCI; The quantum of reversal, the internal and external indicators leading to impairment; Other critical considerations and circumstances. References Boccia, F. Leonardi, R., 2016. The Challenge of the Digital Economy. Markets, Taxation and Appropriate Economic Models, pp. 1-16. Buchanan, B., Cao, C., Liljeblom, E. Weihrich, S., 2017. Taxation and Dividend Policy: The Muting Effect of Agency Issues and Shareholder Conflicts. 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