Representative and Direct Democracy Essay Example | Topics and Well Written Essays - 1000 words

Representative and Direct Democracy - Essay Example These systems of governance have many things in common, but despite that, they also have varying differences. The work at hand includes the relevant points linked to the actual differences between representative democracy and direct democracy. In an organization, people are supposed to be encouraged to interact and take their role as integral components of everything that is taking place. In a democratic government, people in as much as possible will have to work out everything for their interest. Policy initiatives will have to be established by the people themselves. There is a form of democracy that allows every member of a group or a nation to take part of the actual decision-making process (Lewis, 2013, p.13). This is a relevant feature of a direct democracy. In this democracy, people, especially those who have right to suffrage are required to take part in the parliament and be part of the making of the law, for instance. This activity might be politically sound if only employed in a small organization, where there is only a considerable number of participating individuals. However, in the case of a country having thousands and millions of people in a population, it might take a longer period of time prior to achieving the actual decision, because everybody, especially those who have established their rights and privileges must be able to take part of the actual making of the law. In other words, it is hard to maintain direct democracy, especially if there is involvement of higher population (Breton, 1997, p.60). Direct democracy was evident in the ancient Athens where especially the free male Athenian citizens at the age of more than 20 had the right to be part of the Assembly (Hansen, 2005, p.45). It is clear that the good thing about direct democracy is its ability to give people the power to decide, especially in voting and choosing their leaders.

Marketing Plan Final evaluation Essay Example | Topics and Well Written Essays - 1250 words

Marketing Plan Final evaluation - Essay Example Joseph High School2, Toronto). Carnival is defined as the period of merrymaking and feasting celebrated just before Lent3. It is also referred to a traveling amusement show usually including rides, games, and sideshows. In simple words it is nothing but a festival of games and entertainment events in any place of common activity. It is also defined as the festival marked by merrymaking and processions and organized series of Different carnival games like Water Shooters, Fishing game, wack a Mole, Basketball, Potato sack, legged race, egg toss, drunken sailor, dress up races, obstacle course, Ball/ ring Toss and dunk tank are regularly conducted as part of wet stock. In addition, Trivial pursuit, American idol, dance events, and video games like wrestling, madden However relay races were not liked by considerable sample (60). Once the relay race is conducted the preference is mainly given to obstacle course (29), potato sack (21), 3 legged race (13) and drunken sailor (11) (Graph 2). Similarly the higher number of candidates (109) who participated in this survey opined that they would appreciate the communication of video games. The maximum choice was given to guitar hero (13), DRR (12), madden NFL (8), and WII (8) (Graph 3). Video games like MANU, sports, car racing, pacman, NBA, wrestling, diddy kong, rugby, baseball, tetris, NHL, GTA and hockey are also preferred but in lesser number. Majority of the candidates liked the dunk tank (152) and interestingly they have given choice for teachers compared to that of students. Some students have given consent (44) for raffles and majority of the participants are ready to 2-3 $. Majority students (122) preferred out side catering. The preferred items for lunch are pizza (68), hamburgers (57), hot dogs (51), and deli (10) (Graph 4). Similarly the reasonably good number of children showed liking for ice cream (69), cotton candy (55),

Organisational behaviour Essay Example | Topics and Well Written Essays - 1500 words - 1

Organisational behaviour - Essay Example The research is focused on the aspects of the relationships and human behavior inside the organizations. Organizational behavior can be defined as the study of the way people, individual and groups relate in the organizations. Organizational behavior is extremely important, and managers should understand the behavior of their employee in order to build good relationships, and achieve the objectives of people, organization, and the social objectives. Organizational behavior entails the learning human behavior and the way they relate in the work place. A theory is concerns ideas used to explain the relationship of a phenomenon. These ideas are used to expound on the relationships about some aspects in the world. Human behavior is learnt in the societies through the various relationships that human beings engage in their environment. There are various theories used to explain human behavior (Griffin, 2011). The theories of human behavior are explored herein. Social exchange theory was c oined by theorists such as George Homans, John Thibaut, Harold Kelley, and Peter Blau. This theory emphasizes on how people minimize costs and maximize rewards through social exchange. This theory was developed to help understand the social behavior of humans in the economic realm. Another theory of human behavior is the social learning theory. Here, ideas by Albert Bandura as one of the scholars who wrote on social learning theory will be explored. According to Bandura, people in the society learn from each other.

Online Integrated Marketing Communication Essay Example for Free

Online Integrated Marketing Communication Essay Integrated marketing communication – the evolution of a concept The IMC approach has received almost instant recognition at the end of the 1990s, as a result of the existing trends to reduce the budget allocated to mass advertising campaigns and to concentrate on segmented or personalised communication with final consumers. The increased fragmentation of media and customers, as well as the revolution introduced in mass communication by the new communication channels – internet and mobile communication technologies – has created the need for a new approach to marketing communication, that can insure centralised management and a consistency of corporate messages sent towards various audiences. The concept of IMC was defined in many different, often contradictory, ways: Pickton and Broderick (2001) claim that synergy is the principal benefit of bringing together the various facets of marketing communications in a mutually supportive way. Definition proposed by Keegan et al. (1992, p. 631): Integrated marketing communications is the strategic co-ordination of all messages and media used by an organisation to collectively influence its perceived brand value. At the heart of this definition is the assumption that the credibility and value of both the company and its brand(s) will increase, when messages transmitted to various audiences become consistent across time and targets. Another definition proposed by Duncan (2002, p. 8) demonstrates the current conceptual perception of IMC: A cross-functional process for creating and nourishing profitable relationships with customers and other stakeholders by strategically controlling or influencing all messages sent to these groups and encouraging data-driven, purposeful dialogue with them. The notion of stakeholders implies the shift in the IMC concept from customer target audiences to the inclusion of key stakeholder groups such as employees, investors, suppliers, distributors, media and the social community. The most significant organisation barriers for the implementation of the IMC concept: * lack of horizontal communication; * functional specialisation; * decentralisation; * lack of IMC planning and expertise; * lack of budget; * lack of database technology; * corporate culture; and * fear of change. The impact of the internet technology on marketing communication: The rapid development of the internet in the last ten years has changed the classical communication procedures (Blattberg and Deighton, 1991; Holtz, 1999), because of three specific and co-existent characteristics that differentiate it from any other communication channel: * Interactivity. The internet offers multiple possibilities of interactive communication, acting not only as an interface, but also as a communication agent (allowing a direct interaction between individuals and software applications). The traditional communication channel was uni-directional, Even when communication was considered a two-way process, the institutions had the resources to send information to audiences through a very wide pipeline, while the audiences had only a minuscule pipeline for communicating back. Now, the communication channel is a network, not a pipeline. Communicators have grasped and even embraced this new proximity, fact demonstrated by the vast number of web sites which display â€Å"Contact Us† buttons and links. However, in most of the cases, these new facilities are not fully used. * Transparency. The information published online can be accessed and viewed by any internet user, unless this information is specifically protected. * Memory. The web is a channel not only for transmitting information, but also for storing information – in other words, information published on the web remains in the memory of the network until it is erased. The new realities of how audiences get and use information: * The audience is connected to the organisations * The audience is connected to one another * The audience has access to other information * Audiences pull information (info has to be available where audiences can find it, and it must be customizable) { Today, we get messages from multiple media channels: email, voice mail, faxes, pagers, cell phones, interoffice memos, overnight courier packages, television (with hundreds of channels), radio, internet radio, etc. As a result, the media that used to provide an efficient channel of communication for practitioners have become now only noise that most of the audiences have learned to filter out} Different definitions of IMC: Some retail organisations track the interaction between the online user and their web site: â€Å"the time spent by a client on a specific web page can represent an indication of his/her present interest†. â€Å"We use the results provided by our online behaviour tracking system to create personalised promotions targeted to individual customers†. The meaning is not simply transmitted, but has to be negotiated separately with each online audience. The message needs to be adapted to the specific level of understanding and interpretation of each public, but, on the other hand, has to express the same core organisational values, in order to display a coherent organisational image If the company attempts to reach foreign audiences, the message needs to be adapted to the cultural specificity of the overseas public. This raises important questions regarding the possibility of integrated online marketing communication in the global context: â€Å"we often communicate with customers from various cultural and economic backgrounds. In these conditions we must apply a clear segmentation and positioning strategy, in order to match the needs of every cultural group with our marketing messages.† The specific characteristics of the internet therefore create two conflicting tendencies: (1) the fragmentation of audiences and communication contexts requires the customisation of online marketing messages; but (2) the interactivity, transparency and memory of the web necessitates the consistency of communication and the coherence of the transmitted meaning Below figure presents the place of integrated online marketing communication in the online CRM process of the firm. The customer data/feed-back collected online is used directly to better design and implement the online integrated marketing communication, which are then targeting selected online audiences. Correctly implemented, the IMC program is a continuous cycle of gathering data and implementing response-generating marketing communication which is based on previously gathered consumer data. the specific characteristics of the internet are making the implementation of integrated online marketing communication both inevitable and efficient for an online organisation. The transparency, interactivity and memory of the internet force the organisation to adopt a proactive-reactive attitude in online communication, and to combine consistency and continuity with flexibility and customisation. These characteristics can be integrated by designing and implementing a specific model of integrated online marketing communication. The use of advanced online applications to collect customer data and feed-back information is paramount for the success of the online communication campaign (O’Malley and Mitussis, 2002). Because of the high interactivity of the internet, the communication process has become a real-time dialogue. Important issues relevant for the implementation of integrated online marketing communication have not been addressed because of space and methodology limitations. These areas can represent the subject of future research projects investigating: the management process of integrated online marketing communication; the criteria used for selecting and combing various channels in the online communication mix; the relation between the organisation and web advertising agencies; or the challenges raised by the general integration and co-ordination of online and offline (traditional) communication.

The Shield of Achilles Essay Example for Free

The Shield of Achilles Essay The Shield of Achilles is a poem of nine stanzas where the author W.H.Auden has used an episode from the famous Homeric epic ‘Iliad’, as the name suggests. Achilles as we know was the greatest hero of the Trojan War and his shield as mentioned here has its reference in the book eighteen of the Iliad. There Thetis, the sea goddess and Achilles’ mother requests Hephaestus the divine blacksmith to make a shield for Achilles whose armor has been taken away by the Trojan hero Hector when he killed Patroclus to whom Achilles had lent it. Auden here has narrated the episode of the Iliad where this shield is in the making. Interestingly unlike the epical shield which was decorated by Hephaestus with stars and constellation, two beautiful towns full of people, scene of cultivation, a vineyard laden with grapes, herd of cattle, dancing girls and boys, the shield in question presents a scene of lifelessness, destruction and decadence of a moribund society of people. The poem starts with an unnamed woman and a man whom we later identify as Thetis and Hephaestus. She is looking over his shoulder to watch the shield which is being made there. Contrary to her expectations she finds the shield being decorated with barbed wire enclosures and bored officials, weary sentries, detached and dispassionate men folk, a weed-choked-field and a frustrated young boy who knows nothing about love being always exposed to murder and rape. In the poem whenever Thetis peers over the blacksmith’s shoulder hoping to see some beautiful decoration of natural beauty being embossed on the shield, some morbid spectacle is sure to greet her eyes. Finally when Hephaestus leaves after finishing the shield, Thetis is distraught to find a horrific picture which makes Achilles’ doom all the more evident. The poet has used a method of flashback to emphasize the deplorable condition of the modern human society. Whenever Thetis looks over ‘his shoulder’ Auden gives us a glimpse of the beauty of the past by mentioning what she expects to see and what gruesome sights unfold before her. The poem shows a contrast between the ancient world of real heroes and the modern world of debasement. The poet W. H. Auden thus uses the shield of Achilles as a subject but all the beautiful descriptions of Homer have been replaced to show the poet’s disgust with blankness and  shallowness of the modern society.

The Zara Business Plan Marketing Essay

The Zara Business Plan Marketing Essay Zara offers the latest trends in international fashion in an environment of thought-out design. Its stores, located in the main commercial areas of cities across Europe, America and Asia, offer fashion inspired in the tastes, wishes and lifestyles of todays men and women. Zara moves at the pace of society, fashion ideas, and trends that society itself has natured. Hence its success among people, cultures and generations that, in spite of their differences, share a special sensitivity for fashion. Due to the growing of the clothing industry and the enormous unmet need in the market in the Puget Sound, we see the long-term expansion and potential of Zara throughout the Northwest. We are visionaries who see Zara as an extreme financial launch. By achieving its sales targets, Zara will position itself for exceptional profitability and self-funded growth. With our plans of Zaras expansion in South Centre Mall, our plan is to generate revenues of $7,094,763 by 2008. Management of Zara is seeking an investment of $800,000 in addition to the $150,000 already invested by the founders. Proceeds will be reinvested into the expansion of Zara into new markets and products. Purpose Approach The purpose in business is to maintain the responsiveness to the changing trends in consumer tastes through creating new designs fast that are suitable for all customers at an affordable price. In the ongoing expansion process we have decided to move into the Puget Sound Region because of the many advantages that could be exploited. We have considered several elements that we have learned throughout the semester and applied them in our decision making process. Worth of ZARA We have created a payroll chart for the just the four owners that will be our only staff, which the profit is divided evenly for all four owner. Accounting for the identifiable logo and the cost of operations our acquisition proposal would be $#######. This figure is derived from our analysis, where we multiplied our average monthly sales figure by eight percent because we included the branding of Zara and it helps us minimize our risk by not overspending. The total cost of revenue for the first year of opening is estimated at $350,000.00. Estimate Business Cycle Comparative Statement Current Assets Current Liability Working Capital Long Term Liability Zara Income Statement Lease (including Insurance and other Expense) Operating Expense Tax for cost of revenue Total Expense Payroll Hourly Wage Hours Gross Pay Tax Managers / Owner (4) N/A 4,160 Yearly Total Balance Sheet Asset Cash AR Inventory Equipment Three departments Men Æ’Â   Son Women Æ’Â   Ashley Children Æ’Â   Justin Open Shift Æ’Â   Justin Closing Shift Æ’Â   Huy Three Sunday unless holiday or event We agree on that we as the owner are the only worker in our newly franchise Zara store. Cost distributes Lenders Suppliers Government -Assumption 8.8%- How much inventory needed? Starting Inventory Number of Employee South Center Mall Mall hours 10:00 am 9:30 pm Monday to Saturday 11:00 am 7:00 pm Sunday 80 hours open per week 52 weeks in a year 80 X 52 = 4160 hours open in a year 2467.56 X 12 = 29610.72 / 4160 = 7.12 transaction per hour Price of Space $27.76 per square feet Size of space 4000 square feet 4000 X $27.76 = $111,040.00 $111,040 / 45 = 2467.56 transaction Price Range per Item $35.00 to $79.00 Asset 640 item on displace and for sale Piece $8.00 Mark-up $2.08 $10.08 Mark-up 26% Children Selling Price $35.00 $57.00 $79.00 Mark-up $9.00 $15.00 $29.54 Cogs $44.10 $71.82 $99.54 Total Cogs $215.46 Revenue $171.00 Profit 45 Contract Specifies All included Utilities Water / Sewage / Garbage Insurance $111,040 X 12 = $1,332,480 rent per year Bank of America Available for amounts up to $100,000 Provides a one-time lump sum with fixed monthly payments Quick approval process Lets you borrow without using your business or personal assets as collateral Competitive, fixed rate of interest Maximum term up to 5 years Set the stage for the success of your practice. 100% practice financing plus working capital available Buyer/Seller referral network Demographic site analysis Fixed and variable rates with terms up to 15 years Deferred, graduated, and interest-only payment plans available Combined practice and real estate loans available Financing for equipment, cabinetry, and office furniture, fixtures, and supplies Financing for renovations and construction Financing can include architecture, design, and management consulting fees All terms and features subject to credit approval. Some restrictions apply. Zara Operations To be successful in providing high quality products to all of our customers at a price that is affordable we selected our locations based on the locations that are similar to those of other Zara stores. Our strategy is to move from city to city while continuing the business practices used by Zara and implementing information technology. Our preference in location is derived from the closeness to the entertainment, financial institutions, art museums, and upscale restaurants. This preference allows us to reach numerous customers because it would be located in areas that people will either drive or walk passed. While receiving the attention provided by our friendly personable salespeople, customers will enjoy our in-store coffee shop and the ambiance that is created by our interior designers. We intend to utilize information technology to flatten the hierarchical structure of management, thus, granting our employees more decision-making power and responsibility. Exploiting information technology through implementation of TPS and DSS will enable us to organize information that can be used to improve the decision-making quality. Customers could use our online store to receive reminders of birthdays and other holidays, so that they can send gifts as well as getting the news on the new styles to be release in the near future. We have created our website with the goal of making it east to use, therefore, allowing customers to participate in sales promotions as well as providing feedback on products. They could also view the feedback of other customers. The website can also be customized to fit the customers shopping behaviors. (pp. 295) Future Potential of ZARA This business has a lot of potential. We could possibly incorporate different marketing strategies although the one used has proven to be successful. Zara could also develop an online website. Through the online store we will sell our products and do some pre-marketing of new products before they are released in addition to collecting consumer responses about the products. Another potential factor that we have considered is to open discount stores that would allow the business to sell the surpluses in inventory. This will enable us to become more efficient. The areas we have chosen for the location of our stores are downtown Seattle, Bellevue Square, and the South Center Mall in Tukwila. These areas fit the needs of surrounding businesses, our staff members, the seasonal shoppers, and the vacationing tourists. The selected areas also offer a wide variety of restaurants, tourist attractions, and entertainment, which could prove to be an advantage. (pp. 331-332) Zara Investment Recommendations Considering the risks involved of opening a business, we are confident about the future profitability, so we highly recommend the purchase of Zara. We are confident about our recommendation because we would be entering into a franchise that has maintained its success, opened its retail stores in great locations, and utilized the products of the research and development in our business practices. These actions translate into great potential for profitability because many of the practices have already been proven to be effective. Another advantage could be created by the implementation of information technology that will improve processes and performance amongst internal customers. Looking at the future potential of the business allows us to be confident in our decision as we embrace the expansion of Zara into the Puget Sound region.

Langston Hughes, Prolific Writer Of Black Pride During The Harlem Renai

During a time where racism was at its height in America, Jim Crow laws separated blacks from mainstream white society. Where the notion of â€Å"separate but equal† was widely accepted in America, blacks were faced with adversity that they had to overcome in a race intolerant society. They were forced to face a system that compromised their freedom and rights. Blacks knew that equal was never equal and separate was definitely separate (George 8-9). Blacks had to fight for their rights because it wasn’t handed to them. Racism manifested itself on many levels and had to be fought on many levels. This gave rise to influential black leaders in the fight for civil rights. Langston Hughes was one of those black leaders who arose during the Harlem Renaissance. He gave his people a voice and encouraged pride and hope through his literary work, to overcome racial discrimination. Langston Hughes lived during the time of the Harlem Renaissance, an African American cultural movement of the early 1920s and 1930s that was centered in the Harlem neighborhood of New York City. It also came to be known as the New Negro movement, marked the first time that mainstream publishers and critics took African American literature seriously and that African American literature and arts attracted significant attention from the nation at large. Although it was primarily a literary movement, it was closely related to developments in African American music, theater, art, and politics. This was also the time of the â€Å"Great Migration†, where more blacks were migrating from the rural South to the urban North, to seek better jobs and lives for their families (George 62). This new identity blacks to gain a new social consciousness and opportunity that was not available ... ...a fifty seven story famous historic landmark building in New York. â€Å"I’ve been a singer: All the way from Africa to Georgia I carried my sorrow songs.† There have been many famous black singers who have made a name for themselves. Singing songs of the blues, gospel etc. telling their stories through melodies and soul. â€Å"I’ve been a victim: The Belgians cut off my hands in the Congo. They lynch me still in Mississippi.† Here Hughes shows that blacks have been objects of violent hate. But at the end of the poem Hughes repeats â€Å"I am a Negro: Black as the night is black, black like the depths of my Africa.† This shows that although blacks have been treated in ways in which no human should be treated. We still kept moving forward never giving up hope and faith, that a change would come. We have accomplished many things in our past and we can use this to motivate our future.